For the first time, SwarmWorks was able to support this important initiative in 2016 as a partner. Embedded in a prominent supporting program, SwarmWorks teamed up with Charité to develop an interactive quiz that would liven up the event and motivate attendees to more donations. The result was a quiz format in which the guests were able to put their knowledge about the Charité to the test in five rounds. Each table formed a team. For each round, a sponsor in the room was able to declare in advance that if the questions were answered correctly (at least 50% of the guests had to be correct), they would donate their donation.
Competition increases fun and willingness to donate
In keeping with the occasion, the quiz was designed in a festive layout. After each question, an appealing visualization showed not only which table teams were right, but also which team was the fastest. This was a charming way to create additional competition that increased the fun factor. In an animation after each question was shown whether the guests had made the 50% barrier and the donation would actually be distributed. In total, around 260,000 euros of donations were collected that evening, for which the quiz made a valuable contribution.